Whatever it is that Baby Boomers do to signal virtue and seek validation, it's on a grand scale. And it has serious implications for us all.

Generational archetypes of HERO, NOMAD, ARTIST, and PRHOPET can help you with the who, what, when, and how of your story's characters.

Part Two focuses on social outcomes for the Homelanders who are quietly entering the public consciousness.

When the Millennial Generation sets a target, the target gets hit-- with collective force.