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Notes on Nomads: Risk and America's Forgotten Generations
Is it too late for the "bad kids" to do something good?
Rebecca Martell
Dec 6, 202412 min read


Brothers, Thieves, and Mavericks: How Gen X Hit the Storytelling Jackpot
Could objective truth, old fashioned ideals, and plenty of 1980s nostalgia be the cure for AI-induced isolation and a failing film industry?
Rebecca Martell
Apr 28, 20236 min read


The Muscle: Meaning Versus Monolith in the New Millennium
Mediocrity neither surprises nor delights. Monoliths are boring. But right now, both have a lot of money and muscle.
Rebecca Martell
Jan 16, 20238 min read


Commodifying Virtue (Part Two): Gen Z / Homelanders' Big Plans
I believe the Dream Merchants will return. But Homelanders' potential, their capacity for greatness, depends on us today.
Rebecca Martell
Aug 15, 202210 min read


Kindness: A Homelander/Gen Z Superpower
Is kindness really a super-power? A friendly neighborhood superhero may hold a clue.
Rebecca Martell
Feb 25, 20226 min read


The Shortcut: How Generations Can Help You Write Authentic Characters
Generational archetypes of HERO, NOMAD, ARTIST, and PRHOPET can help you with the who, what, when, and how of your story's characters.
Rebecca Martell
Sep 2, 20214 min read


Schoolhouse Locked (Part Three): COVID Strikes Again
Part Three is an examination of educational outcomes for Homelanders after a year of interrupted in-person school time.
Rebecca Martell
Jun 6, 20215 min read


Schoolhouse Locked (Part Two): All the Feels
Part Two focuses on social outcomes for the Homelanders who are quietly entering the public consciousness.
Rebecca Martell
May 15, 20216 min read


Schoolhouse Locked (Part One): Get a Job
Part One focuses on employment outcomes for the Homelanders (born 2005 to the present) in the wake of the COVID-19 crisis.
Rebecca Martell
May 6, 20215 min read


A "Reel" Great Holiday: Top Christmas Films by Generation
Everybody loves Christmas movies! Here's a look at the top recommendations to fit each generation.
Rebecca Martell
Dec 24, 20203 min read

Always Wear a Helmet: The Dangers of Keeping Homelanders Safe
Artist Generations are defined by an overly sheltered childhood, so "Homelander" is quite appropriate for kids of the COVID lockdowns.
Rebecca Martell
Jun 7, 20203 min read
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