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The Shortcut: How Generations Can Help You Write Authentic Characters
Generational archetypes of HERO, NOMAD, ARTIST, and PRHOPET can help you with the who, what, when, and how of your story's characters.

Rebecca Martell
Sep 2, 20214 min read


Life as a Mix Tape: Young Gen X at 40
The mix tape is a metaphor for life at the edge of Generation X, watching the saeculum turn.

Rebecca Martell
Jul 22, 20215 min read


Monopoly for Millennials: The REAL Real Estate Problem
It's not the flippant rendering of real-life woes that bothers me with Monopoly for Millennials. It's the attitude that real estate is not

Rebecca Martell
Jun 24, 20214 min read


Schoolhouse Locked (Part Three): COVID Strikes Again
Part Three is an examination of educational outcomes for Homelanders after a year of interrupted in-person school time.

Rebecca Martell
Jun 6, 20215 min read


Schoolhouse Locked (Part Two): All the Feels
Part Two focuses on social outcomes for the Homelanders who are quietly entering the public consciousness.

Rebecca Martell
May 15, 20216 min read


Schoolhouse Locked (Part One): Get a Job
Part One focuses on employment outcomes for the Homelanders (born 2005 to the present) in the wake of the COVID-19 crisis.

Rebecca Martell
May 6, 20215 min read


Reboot: The Purpose of Saecular Winter
Disoriented is the key word to identifying cultural experience in the middle of a Crisis Era.

Rebecca Martell
Apr 11, 20214 min read


Escaping the Sandwich: Generation X in Retirement
The sandwich generation is likely to choose an alternative to homogenous, age-restricted retirement living... if they ever get there.

Rebecca Martell
Feb 17, 20213 min read


A "Reel" Great Holiday: Top Christmas Films by Generation
Everybody loves Christmas movies! Here's a look at the top recommendations to fit each generation.

Rebecca Martell
Dec 24, 20203 min read


Take That Hill! : The Militant Mindset of Millennials
When the Millennial Generation sets a target, the target gets hit-- with collective force.

Rebecca Martell
Oct 5, 20204 min read


Life After Boomers: Who Will Lead?
For decades, having dominated culture with their sheer numbers and a vocal persona , the Boomers were considered "the boss".

Rebecca Martell
Aug 18, 20203 min read


Always Wear a Helmet: The Dangers of Keeping Homelanders Safe
Artist Generations are defined by an overly sheltered childhood, so "Homelander" is quite appropriate for kids of the COVID lockdowns.

Rebecca Martell
Jun 7, 20203 min read
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