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The O.G.: Ideas, Imagination, and Originality in Saecular Spring
Is the Crisis Era bringing awareness to and rejection of artificiality? And how can increasing originality become an artistic solution?
Rebecca Martell
Apr 18, 20247 min read


The Muscle: Meaning Versus Monolith in the New Millennium
Mediocrity neither surprises nor delights. Monoliths are boring. But right now, both have a lot of money and muscle.
Rebecca Martell
Jan 16, 20238 min read


Commodifying Virtue (Part Two): Gen Z / Homelanders' Big Plans
I believe the Dream Merchants will return. But Homelanders' potential, their capacity for greatness, depends on us today.
Rebecca Martell
Aug 15, 202210 min read


Commodifying Virtue (Part One): Boomers' Little Boxes
Whatever it is that Baby Boomers do to signal virtue and seek validation, it's on a grand scale. And it has serious implications for us all.
Rebecca Martell
Jul 23, 20228 min read


Kindness: A Homelander/Gen Z Superpower
Is kindness really a super-power? A friendly neighborhood superhero may hold a clue.
Rebecca Martell
Feb 25, 20226 min read


Schoolhouse Locked (Part Two): All the Feels
Part Two focuses on social outcomes for the Homelanders who are quietly entering the public consciousness.
Rebecca Martell
May 15, 20216 min read
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